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Brand, Marketing & Experiential Leader

Strategy that
moves people
literally.

I help brands connect with their audiences in every dimension, from the big idea to the live experience. Brand strategy, marketing, and experiential that doesn't just look good, but leaves a lasting impression.

Explore Services Results
15+
Years Experience
$110M+
Budgets Managed
550%
DTC Revenue Growth
Fabrizia Cannalonga

Currently available

for new projects

Brand Strategy Experiential Marketing Trade & Auto Shows PR & Media Events Experiential Road Tours Dealer Meetings Content Strategy Fabrication & Production Campaign Development Brand Identity Special Events Market Research Enterprise AI Workflows AI Automations & Workflows Audience Segmentation Influencer & Affiliate Programs Brand & Product Launches Demand Generation Brand Strategy Experiential Marketing Trade & Auto Shows PR & Media Events Experiential Road Tours Dealer Meetings Content Strategy Fabrication & Production Campaign Development Brand Identity Special Events Enterprise AI Workflows AI Automations & Workflows Audience Segmentation Influencer & Affiliate Programs Brand & Product Launches Demand Generation Market Research Enterprise AI Workflows
About Me

Strategy meets soul.

I'm Fabrizia Cannalonga, a global marketing executive with 15+ years leading brand strategy, go-to-market execution, and large-scale experiential programs across automotive, technology, and consumer sectors. I've worked at every level: from VP at Innocean managing a $110M+ portfolio for Hyundai and Genesis Motors, to building boutique brands from scratch.

I launched Genesis Motors in the U.S., full brand positioning, experiential debut, and PGA Tour sponsorship, in under 40 days. I produced Toyota's highest-rated National Dealer Meeting, attended by 5,000+ dealers across 300,000 sq ft. I scaled a DTC brand 550% in 12 months on less than 15% marketing spend. I bring that same intensity, creativity, and accountability to every client I partner with.

Fortune 500 Track Record

Hyundai, Genesis, Toyota, Lexus, LA Auto Show, real brands, real results, at scale.

Strategy + Execution

I don't just build the plan, I've been on the floor making it happen. Both sides of the table.

MS, Strategic Brand Communications

University of Illinois at Urbana-Champaign, 4.0 GPA. The academic rigor to match the real-world experience.

What I Do

Services designed to move you forward.

From Fortune 500 brand strategy to hands-on experiential production, I bring 15+ years of real-world expertise across automotive, tech, and consumer sectors to help your business grow with purpose.

Brand Strategy

Build a brand that stands for something real, with a clear identity, consistent positioning, and a story worth telling.

  • Brand positioning & architecture
  • Audience research & personas
  • Brand voice & messaging
  • Competitive landscape analysis
  • Brand & product launches
Marketing Strategy

A roadmap built on your goals, audience, and budget, so every campaign has a reason to exist and a way to measure success.

  • Go-to-market strategy
  • Channel planning & mix
  • Campaign ideation & briefs
  • Performance frameworks
  • Demand generation
  • Audience segmentation
  • Influencer & affiliate programs
Content Strategy

Content that earns attention by being genuinely useful, on-brand, and built around what your audience actually needs.

  • Content pillars & planning
  • Editorial strategy & calendars
  • Tone of voice guidelines
  • Copywriting direction
Market Research

Real insight from real data. Understand your market, competitors, and customers before making costly assumptions.

  • Customer interviews & surveys
  • Competitor benchmarking
  • Trend & opportunity mapping
  • Research synthesis & reporting
Experiential Marketing

From concept to build to teardown, I plan, produce, and manage brand experiences that people remember long after they've walked away.

  • Trade & auto shows
  • Experiential road tours
  • Brand & product launches
  • Dealer meetings & special events
  • Fabrication oversight & audits
  • PR & media events
  • Large-scale team management
Advisory & Coaching

Ongoing strategic support for founders and marketing teams who want a sharp, experienced voice in the room.

  • Fractional CMO support
  • 1:1 founder coaching
  • Team workshops & training
  • Quarterly brand audits
Currently Certifying
New Capability
Enterprise AI Workflows

As AI reshapes how marketing teams operate, I'm bringing certified expertise in enterprise AI workflows to help organizations integrate intelligent automation into their brand and marketing operations, without losing the human edge that makes great brands great.

  • AI-powered marketing automation strategy
  • Workflow design & tool integration
  • AI content & campaign operations
  • Team training & change management
  • AI readiness audits for marketing teams
How It Works

A process built on listening first.

01
Discovery

We start with a deep dive, understanding your business, goals, audiences, and what's working (and what isn't).

02
Strategy

Informed by research and insight, I build a tailored strategy with clear priorities and a path forward.

03
Execution

From direction to deliverables, I work with you (and your team) to bring the strategy to life with precision.

04
Refinement

Brands evolve. I stay close to track performance, gather feedback, and sharpen the approach over time.

Results

The numbers speak.

$110M+
Marketing Budgets Managed

Led marketing spend across enterprise clients including Hyundai Motor America and Genesis Motors at the national and global level.

550%
Revenue Growth in 12 Months

Scaled a DTC consumer brand from $400K to $2.8M in one year on under 15% marketing spend. Built influencer and affiliate programs from scratch.

#8
Amazon Category Ranking

Took the same DTC brand to a top-10 Amazon category ranking within two years through performance marketing, content, and channel strategy.

40
Days to Launch Genesis in the U.S.

Delivered full experiential strategy, PGA Tour sponsorship activation, and national brand launch for Genesis Motors — in under 40 days. $700M in Year 1 sales followed.

80+
Trade & Auto Shows Annually

Directed Hyundai's global exhibit program across 80+ international trade and auto shows per year — brand environments, ambassadors, fabrication, and live brand experience.

$35M → $110M
Department Turnaround

Turned around a failing marketing department, scaling revenue from $35M to $110M within 4 years — while leading cross-functional teams of 28+ across global markets.

$16M+
Contracts Retained During COVID

Kept the agency profitable during the pandemic by pivoting the entire portfolio to virtual events — retaining $16M+ in contracts without losing a single client.

10-Year
PGA Tour Title Sponsorship

Negotiated and executed a 10-year PGA Tour title sponsorship as the global launch platform for Genesis Motors — delivering international brand visibility across events, media, and consumer engagement programs.

$900K+
Partnership Value Generated

Negotiated and activated strategic licensing partnerships with global brands including Michelin and Mattel, expanding co-marketing reach across retail and digital channels.

Selected Work

A few examples of brands, moments, and challenges I've had the opportunity to shape.

Brand Launch

Genesis Motors U.S. Launch

Introducing a new luxury automotive brand to the American market

When Hyundai Motor Company spun off Genesis as a standalone luxury brand, it needed to enter the U.S. market not just as a new nameplate, but as a credible competitor to BMW, Mercedes, and Lexus. I led experiential and brand activation strategy during this critical launch window — building consumer touchpoints that communicated Genesis's design-forward identity and Korean heritage in a way that felt aspirational rather than derivative.

The work spanned auto show debuts, test-drive programs, dealer launch events, and VIP media moments. Every touchpoint was designed to shape a first impression for a brand with zero U.S. equity — and turn awareness into consideration.

Key Contributions

  • Developed experiential strategy across U.S. auto shows and consumer-facing launch events
  • Created brand education programming for dealer network nationwide
  • Built integrated sponsorship and media activation frameworks to extend launch reach
  • Contributed to early U.S. brand positioning that helped Genesis establish a distinct luxury identity
Brand Development

Tiny Traveler

Building a family travel brand from scratch

Tiny Traveler is a family travel content brand I founded and built independently — creating everything from brand identity and editorial strategy to audience development and monetization. What started as a personal project became a real business: a community of parents who travel with intention, and a platform that brands trusted to reach them.

This project gave me hands-on experience across every dimension of brand building — strategy, content, social, partnerships, and revenue. It also deepened my understanding of what it actually takes to grow an audience from zero and convert it into a sustainable business.

Key Results

  • Built brand identity, voice, and visual system from scratch
  • Grew engaged social community across Instagram and Pinterest
  • Secured paid partnerships with travel and family lifestyle brands
  • Developed content strategy that drove consistent organic reach and engagement
Revenue Growth

FG|PG Pandemic Pivot

Turning crisis into $20M+ in new revenue

When the pandemic hit in 2020, live events — the core revenue driver for FG|PG — stopped overnight. As a senior leader, I helped architect the agency's pivot: identifying adjacent opportunities, repositioning our capabilities, and moving fast to replace lost revenue with new business in digital, virtual, and content-driven activations.

The result wasn't just survival — it was growth. We emerged from the pandemic with a more diversified service offering, new client relationships, and a stronger case for the agency's strategic value beyond event production.

Key Results

  • Led strategic response that generated $20M+ in net-new revenue during pandemic years
  • Developed and sold virtual and hybrid event capabilities to existing and new clients
  • Expanded agency positioning into digital content and brand strategy services
  • Retained key client relationships through crisis by delivering high-value alternative programs
Global Programs

Hyundai Global Experiential Program

Scaling brand experiences across international markets

Over several years of work with Hyundai Motor Company, I helped develop and scale experiential programming across global markets — from major auto shows in North America and Europe to brand activations tied to high-profile sponsorships including FIFA and the Olympics. The work required coordinating across international teams, managing complex logistics, and ensuring brand consistency across vastly different cultural and competitive contexts.

At its best, this work helped Hyundai show up as more than a brand with a point of view on mobility, design, and the future. My role was to bring that to life in physical and live environments in a way that was locally relevant and globally coherent.

Key Results

  • Managed experiential activations across North America, Europe, and international auto shows
  • Developed integrated brand experiences tied to FIFA World Cup and Olympic sponsorships
  • Built scalable frameworks for global event execution with regional customization
  • Contributed to brand perception shifts tracked through post-event research and media metrics
What Clients Say

Trusted by founders & teams.

"By week one I knew we'd added a leader to our company. What stands out most is that she builds trust — from her teams, agency leadership, and most importantly the client. When it comes to live events, the agency has one chance to deliver success. Because of her leadership, that success was never a doubt in my mind."

G
Greg Braun
Executive Creative Director, Innocean · Former Global Chief Creative Officer · Best-Selling Author

"Fabrizia is one of those rare individuals that can have the 40,000 ft view, develop a comprehensive strategy and then dive in deep to lead execution. Her collaborative style, leadership skills, and ability to manage multiple work streams make her an invaluable asset to any company."

J
Joe Kurzer
Director, FG|PG · Now at Apple

"Fabrizia is the embodiment of professionalism and tenacity. She juggles the management duties of a large and very busy team while always staying focused on the brand's strategic goals and business objectives."

M
Mike Giannone
VP Planning Director, Innocean · Now at Meta

"Her approach to DTC and brand marketing was not only innovative but also refreshingly agile. What sets Fabrizia apart is her ability to seamlessly blend creativity with data-driven strategy — a rare skill that consistently drives measurable growth."

M
Mikhail Alfon
CEO & Founder, Blue Light Media
Let's Work Together

Ready to build something worth remembering?

Whether you have a clear brief or just a feeling that something needs to change, let's talk. No commitment, no sales pitch.

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